Learn How Machine Learning is Improving Business Operations




Today business organizations across the world are leveraging the power of artificial intelligence (AI) to derive result-driven insights from raw and unstructured data to solve complex business problems. Many of them are using machine learning–based tools to automate the decision making process. In fact, you would be astonished to know that corporate investment in artificial intelligence and AI based tools is predicted to reach $100 billion by the year 2025. In the last year alone, a whopping investment of $5 billion in machine learning ventures has come into effect. From this we can say that artificial intelligence (AI) will the biggest disruptor in the next 5-8 years. It will have a profound impact on the workplace. You might know that machine learning is already making a huge impact on businesses from every industry vertical. It is allowing companies to optimize their business operations, expand their top-line growth and increase their customer satisfaction. Here are a few examples to consider. 

1. Improving customer loyalty and retention 
With the help of machine learning, enterprises can mine customer behavior, actions, and social sentiment data to determine those customers who are at high risk of leaving. This allows companies to develop and optimize “next big action” strategies to improve their end-to-end customer experience. For example, a mobile carrier company can use machine learning to identify their customers’ behavior and make customized plans, based on the individual’s usage patterns, before they turn to competitors.

2. Personalizing customer service 
Did you know what the most amazing benefit machine learning can have for both small and large enterprises is? If not, read on. The unsurpassed potential to improve customer experience whilst reducing cost is one of the prime benefits that machine learning brings to both small and large enterprises. Through things like natural language processing, deep learning, data mining, and machine learning algorithms that continuously learn from past interactions, customers can receive highly personalized customer support without human intervention.  In the United States alone, around 44% of consumers prefer bots over humans for customer support and relations. 

3. Making the hiring process easier than ever
Corporate recruiters and hiring managers are often seen cribbing about the task of shortlisting candidates for job openings. With hundreds and sometimes even thousands of job applications available, narrowing down to the right applications can become a challenging task. With the help of machine learning, you can allow software to do the tedious work of shortlisting the right candidates for your company.

In this blog post, we’ve discussed how machine learning is playing a fundamental role in improving companies’ work processes. From this we can say that machine learning and artificial intelligence will be the next big thing in the next five years. If you want to make a bright career in the field of AI and machine learning, you should go for machine learning training in India from any good institute.  

Location: Bengaluru, Karnataka, India

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